About us
Al-Fajr Chrono® is not just a watch, it is a statement of power, precision and elegance. Designed and built by top-level watchmakers, this model combines master craftsmanship with the highest quality materials to deliver superior performance.
Its imposing presence on the wrist reflects distinction, while its sophisticated design projects confidence on any occasion.
Every detail, from its refined dial to its sturdy structure, has been thought out to accompany you in every challenge with style and reliability. Created with cutting-edge technology and the expertise of the best in the world of watchmaking, Al-Fajr Chrono® guarantees a luxury timepiece with unrivaled precision.
In a small workshop in Istanbul, Yusuf Sudir , a humble Muslim craftsman, dreamed of creating the most exquisite timepieces in the world.
With few resources but a great passion, he studied the mechanisms of Swiss and Ottoman watches, patiently perfecting his art. After years of effort, he created his first masterpiece and named it LuxRim, a symbol of luxury and infinite precision.
A merchant fascinated by his talent invested in his vision, and soon, the brand became synonymous with elegance and excellence. Kings and businessmen coveted his watches, elevating LuxRim to the top of world watchmaking. Despite his success, Yusuf never forgot his roots, donating part of his fortune to help those in need. Thus, his legacy and his watches continued to keep time with perfection.
